Marketing Minor
Category
Contact
Chris Boucher, M.B.A.
Teaching Professor, College of Business
cboucher3@une.edu
College
Sections
Mission
Graduates of this program will develop skills continually in demand driven by the evolving needs of businesses to connect with customers in an increasingly digital and global marketplace. Effective marketing strategies are crucial for business growth and success, innovation, and competitiveness, and supports entrepreneurship. The skills learned in this program will allow students to quickly and effectively enter into supporting and leadership roles within the industry.
Curricular Requirements
| Program Required Courses | Credits |
|---|---|
| BUMK 200 – Marketing | 3 |
| BUMK 303 – Non-Profit Marketing or BUMK 320 – Retail Marketing or BUMK 325 – Services Marketing or BUMK 330 – Industrial Marketing | 3 |
| BUMK 310 – Advertising or BUMK 305 – Consumer Behavior | 3 |
| BUMK 335 – Global Marketing | 3 |
| BUMK 350 – Social Media Marketing or BUMK 450 – Digital Marketing | 3 |
| One (1) 300- or 400-level elective with BUMK prefix | 3 |
| Minimum Total Required Credits | 18 |
|---|